Zara Operations Management - 2580 Words

Executive Su Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalà ­a Mera. Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the companys flagship chain and is represented in Europe, America, Africa and Asia with 1412 stores in 69 countries, 324 of them in Spain with the headquarters in La Coru;a. During 2007 it opened 560 stores across the group. Zara is committed to satisfy the desires of its customers by continuously innovating the business operations to improve the experience. The ability to offer new clothes styles faster than its competitors is KEY to Zara’s market position. It offers the latest†¦show more content†¦Zara through its operations has successfully managed to turn all inputs into outputs effectively. 80% of Zara’s material (input) is manufactured in Europe, with 50% produced in the headquarters in Spain. Th e local strategic partnership allows for the output time of 3-4 weeks from conception to distribution Therefore, the perspective of dependability in terms of keeping to date with fashion is achieved. Store The culture at Zara encouraged â€Å"fast â€Å" in decision making and store operation to maintain speed and flexibility. In the store, Zara offered a self-service shopping environment. During shopping in Zara, almost all the staffs are managing the products rather than managing customers. When customers ask for assistance, they can even fold the clothes and talk in the same time. According to one of the staff in Zara Brighton, in order to maintain the fast culture, their first rule is not to brother customers and only offer assistance when they need help. No matter in London or Brighton, section managers did not have an office in the selling floor as they could observe the whole environment of the store and make changes immediately like the merchandise. In Brighton, the merchandise moves fast and the shop changes every day. By adapting the fast culture in the store, Zara can maintain the speed and flexibility in the whole operation in Zara as the all the members communicate very often in order to maintain the accurate stock level inShow MoreRelatedZara case operation management3739 Words   |  15 PagesStudy Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara, one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study, such as the products and process control and integrate business model used in Zara. The case alsoRead MoreOperations Management : Zara s Business Model1904 Words   |  8 PagesOperations management is concerned with all operations inside the company related to activities, which include overseeing buys, stock control, quality control, stockpiling and logistics. A great deal of center is on proficiency and effectiveness of such procedures. A case of successful operations management in retail segment is evident in Zara’s business model (Tanuwe) Zara is an apparel company and the leader brand of the Spanish retail mogul, Inditex. zara was established in 1975 in Spain byRead MoreZara s Operation Strategy And How It Uses Technology Into Operations For Fast Communication Between Different Departments Essay1238 Words   |  5 Pages â€Æ' Executive Summary This report is about Zara’s operation strategy and how it uses technology in operations to get competitive advantage in the fashion market. Zara introduced information system in operations for fast communication between different departments. The company’s store managers directly convey customers feedback to head office through advanced information system. Once the information gets collected by head office, the designers start working on new designs and take immediate opinionsRead MoreZar A Critique Of A Business Case Essay1269 Words   |  6 PagesZARA’S OPERATIONS STATEGY, A CRITIQUE OF A BUSINESS CASE. 1.Excecutive summary. Operations management is in regard to all operations within the organization responsible for creating goods and services that organizations pass to their customers. This function is at the heart of all organizations, giving the means of achieving their aims and reason for their existence. These activities include: managing purchases, inventory control, quality control, storage and logistics. A great deal of focus in operationsRead MoreCase Study : Zaras Success1299 Words   |  6 Pages3.0 Zara s success is due to its approaches to operations management Discuss. 3.1 INTRODUCTION Operations management refers to all operations and activities within the organization responsible for the creation of goods and services that the organization passes to its customers. The main activities of operation management include managing purchases, quality control, inventory control, storage and logistics and a great deal of focus is on efficiency and effectiveness of such a process (slackRead MoreZara Is Supporting The Business1309 Words   |  6 Pagesstrategy at Zara is supporting the business? Information Technology is the core of Zara’s business model. Zara currently uses the point of sale (POS) as one of the infrastructure based upon DOS which Zara is the only customer. DOS system is simple, user-friendly and it gives no problem at all. It allows Zara to have a responsive and integrated supply chain to gather information from the market in order to allow them to make quick decision, production and delivery of product. As Zara aims for fastRead MoreManagement and Zara1507 Words   |  7 PagesSummary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spains richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1,284 stores world wide and had total revenue of €3,250 million. Inditexs headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti, Pull and Bear, Bershka, Stradivarius and Oysho. Zara ownsRead MoreZara Case1472 Words   |  6 Pagesexpected to show high resistance in response to it. Even though Zara has a decentralized decision making process, the retailer’s IS department exercises absolute autonomy on the IT infrastructure and design. The fact that â€Å"only one person had left the department† in the past 10 years further confirms that the retailer is suffering from cognitive and action inertia, and thus creating a huge barrier for such upgrade. Nevertheless, Zara should still perform such upgrade in the long run. Q1b. ShouldRead MoreZara As A Flagship Brand Under The Inditex Company1372 Words   |  6 Pagesovercome challenges to keep up with the changing times. Zara, a flagship brand under the Inditex Company (Industrias de Deseno Texti S.A) founded in 1975, achieving huge success within the retail industry in most focuses of operation. ZARA spend minimal money on their marketing campaign which would make you question, how is ZARA so successful? The answer is their effective, fast supply chain. According to McMillan and Mullen (Operations Management Vol-2, 2002), â€Å"the purpose of SCM is to integrate allRead MoreZara Postponement Strategy1702 Words   |  7 Pagesï » ¿The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufacture